The Garden Of Words
Web marketing for Horticulture by Horticulturists
Day 5: choose one color to use for links and buttons and don’t use that color for anything else in the email. Ideally, that color will be one of your brand colors.Doing that will help give people a visual cue that this part of the email is meant to be clicked.Which is why you don’t want to use …
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(Why? Because I like a challenge and I don’t want to give up caffeine.) Day 4: Learn the Lingo It’s much easier to get a service provider to give you the help that you need when you can speak their language. Two words will help you a lot when understanding what your email marketing team is …
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(Why? I like challenges, but I don’t want to drink apple cider vinegar every day.) Day 3: Add a “view in browser” link! Preferably at the top of the email. If your email gets clipped by the email client like Gmail or Outlook, or if somebody wants to share the email with someone else, or they …
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(Why? I like a challenge and don't want to do 30 days of pushups.) Day 2: Link your logo to your website homepage. It's basically the "easy button" to your website. Not linking it almost guarantees that some people who would have visited your site from your email won't bother.Do I mention …
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(Why? I like a challenge and don't want to do 30 days of pushups. And we're approaching *HOLIDAY* season, so let's crush it!) Day 1. Accessibility Matters. Want people to buy from you? They have to be able to READ your content. Please follow these tips and not the example image with the …
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Today's a shortie. (BRB with regular emails the week after next. I already have a story!) Dad and I were planting bulbs for my sister last weekend. "If I were doing this myself, it would have taken 2 hours," he said. "And I would still be sure that I did it wrong." It took us 20 …
"In a few months you'll drive by a building and you won't think 'yellow building', you'll think 'Cadmium yellow'," Amy said to me. "You'll look at something on Instagram and think, 'I wonder how they did that?' and then you'll try to figure out how to do it …
As digital marketers, it goes without saying that our work is done online, typically with people we haven’t met in person. We carefully craft emails, send newsletters, let them know when we have a sale or promotion, highlight how they can work with us. We pay attention to social media and set up SMS …
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