The best way to get people to read your emails and blog posts? Create snappy titles that people won't forget. Copywriter Rachel says that intriguing titles make people want to read more. Use alliteration, puns, action verbs, interesting adjectives, or even oddball phrases (we'll get to that in a …
BATCHING YOUR CONTENT
Have you ever proudly stated that you are an amazing multitasker? We used to, too! But did you know that multitasking — switching back and forth between multiple tasks — takes up to 40% more time to get these tasks done, and can reduce your short-term IQ by 15 points? Multitasking takes …
FINDING THE SWEET SPOT BETWEEN FREE AND PAID OFFERINGS
If your business has an online presence where you provide your audience with any kind of content, at some point you’ll wonder how to make the leap into offering a product or content for sale. As in, actual money. This should be a part of your overall marketing strategy, and it literally pays to …
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