The best way to get people to read your emails and blog posts? Create snappy titles that people won't forget. Copywriter Rachel says that intriguing titles make people want to read more. Use alliteration, puns, action verbs, interesting adjectives, or even oddball phrases (we'll get to that in a …
SMS Tips
Getting into SMS marketing this year? Two quick tips:1. Include a picture if you're selling something visual. 2. ALWAYS include a link to encourage further action. …
Does SEO Make You Swirl or Swoon?!
Does SEO (search engine optimization) make your head swirl and give you the swoons? It doesn't need to! In the December issue of @growertalksgreenprofit, Katie explains what SEO is, why it matters, and how to use it to grow your business.On Google, the first non-ad link will get 39% of the clicks of …
Team Tips: Email Marketing
Use alt tags for all images! Heather is the manager of our email marketing department, and her tip today touches on something that is all too easy to overlook: Alt tags for your images. WHY: Because they appear in place of an image in case it fails to load. They also are used by screen-reading …
Our tip: Start at the finish line and work backwards.
Got a big project coming up? Maybe it's an email campaign, an important newsletter, a webinar, a presentation. Anything you're creating that is delivered to an audience. Our tip: Start at the finish line and work backwards. That may sound counterintuitive, but it's actually pretty genius. We …
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BATCHING YOUR CONTENT
Have you ever proudly stated that you are an amazing multitasker? We used to, too! But did you know that multitasking — switching back and forth between multiple tasks — takes up to 40% more time to get these tasks done, and can reduce your short-term IQ by 15 points? Multitasking takes …
Fall Lunch and Learn
Learn 5 quick things to fix on your website to make it easier for customers to navigate. Jump into the hot seat for a free website evaluation. Ask Katie alllllll your questions to get ready for 2023. Link to register! …
Why Hire a Specialist
It doesn’t matter whether you can read the text on this graphic while viewing it on Instagram. (It was made for viewing at a much larger size. The important part is noticing the difference between Katie’s chicken scratch tearsheet (messy example) and the nice graphic that our graphic …
A powerful reminder of how to claim personal agency
“Between stimulus and response lies a space. In that space lie our freedom and power to choose a response. In our response lies our growth and our happiness.”- Attributed to Viktor Frankl✍️This is such a powerful reminder of how to claim personal agency.✍️It is one that I (Katie) definitely struggle …
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Fall Lunch & Learn
Say yes to SMS!Free lunch & learn Tuesday, Sept 27 noon EDT.Bring your friends!No sales pitch!Just info on doing SMS marketing correctly! Join Katie Elzer-Peters, CEO of The Garden of Words for free Marketing Lunch* & Learns this fall & winter. *Breakfast & learn if you're in …
