Marketing

I made you something to print and hang at your desk. You can even choose with or without Harry Styles. Day 30: Print the mystery flyer and hang it above your desk. No, you don't have to sign up for my emails to get it. No, it's not creepy. Yes, it will make a difference in the success …

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Day 29: Link your pictures. "I'm all good," you might think, when in reality your logo has never been linked to your website. Your individual plant pictures don't go anywhere. You have beautiful event graphics that aren't clickable. And somewhere, I'm crying softly into my sequined …

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Day 28: Thank Your Customer - For Real! "Katie, you're the best!" That was the creepy personalization that accompanied a coupon for $5 off my order of $50 or more from my favorite clothing store. Y'all, that is NOT a thank you. A thank you is a GREAT offer or a free gift with purchase …

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Day 26: Make a Splashy "Need Image" Placeholder HORRORS! You sent an email and it has the wrong header image. Here's how to avoid that: Make a FLASHY "Need image" image to use wherever you need a placeholder. It should be something TOTALLY UNRELATED to what usually goes in your emails. …

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Day 25: ABT: Always Be TESTING Put a button there! Don't put a button there! Make it red! Make it blue! Put the offer in the subject line! Don't! How do you know what to do? A/B Test! Use your email program to test this versus that and see what works for you! …

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Day 24: Reblast successful campaigns. (And important campaigns.) You might remember this one from earlier in the month, or not. See what I did there? Several people said "This is such a useful but underrated tip!" So I'm re-sharing it. To be honest, I'm inspired by Amanda Thomsen …

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30 Days of Email Marketing Tips: Day 23 How to go mobile:Think THUMBS! What are your tips? …

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Sales went up up up. . . Until they didn’t. Those were some of the words that I bolded in one of my newsletters this summer. If you get my newsletter, you know that I am an extremely longform writer. I tell a story, I digress, I share a lot of examples, and I always close the circle, but …

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I was intrigued by the headline … But when I opened the email, I couldn’t read it. That’s because I was on my phone. That’s where I read most of the emails that I go through that aren’t related to work correspondence. Which means if they are not optimized for mobile, I’m not going to …

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