If you've been out and about shopping in home goods stores or paying attention beauty influencers, wedding florists, anyone under the age of 25, and makers, you've probably seen dried flowers. . . everywhere. Like almost all things '70s, from disco to macrame. dried flowers are back. They're …
5 Reasons to keep marketing when you’re busy
Why keep marketing if you're already busy? Here are 5 reasons why now is the BEST time to keep your foot on the gas. Keep Marketing When You're Busy Because: 1. When you're busy you have more eyes on your business marketing emails, social media, and website. It's your best time to …
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LIVE VIDEO ON INSTAGRAM
If you read our blog post about creating live video for Facebook, now’s your chance to learn about how to do the same thing over on Instagram. Although some tips will be the same, Instagram and Facebook have different features and best practices to keep in mind so that your live video is effective, …
That, friends, is a CTA!
Some people think too many "shop now" "click here" "learn more" buttons look screamy. In fact, they feel downright weird about putting any "buy now" buttons anywhere in their emails or on their website. Here's the thing: Your website visitors want to find information from you and take action. Those …
Let’s talk about TEXT, Baby!
ACK! Why would anyone give you their cell phone number? Because they LIKE YOU and they want to hear what you have to say.They're not going to give you their number unless they REALLY want to hear from you. SMS marketing or text marketing is "permission based marketing." That means you …
Website tip: Avoid dead ends
Always include call to action (CTA) buttons or links on pages for people to read more, learn more, email you, book a call, contact you, or buy now. Website visitors WANT you to lead them through the website to help them get what they need. These calls to action help. Not sure what to add as a …
Learn the Lingo: Email Marketing Edition
📫 ESP: Email service provider. This is your marketing email service such as MailChimp or Klaviyo. 📫 Cart Recovery Series: An email or a series of emails automatically sent to shoppers that started checkout but didn't finish. Usually results in high dollars per recipient. 📫 Dollars per …
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Name it… PLACING AN ORDER
When you go out to eat, you place an order for your food and then. . . you get what you want! Ideally, that is. It's no different when working with a marketing company, or with your team members. When you say, "Ok, I'm placing my order," it sounds oddly formal, but it also signals to …
UNDERSTANDING INSTAGRAM ANALYTICS
If you’re on Instagram and aren’t getting the results you want, one of the first things you want to do is dive into your analytics. Now, we get it—that sounds a bit technical and daunting. We’re garden communicators, not analysts, right? But Instagram makes this fairly easy, and while there are a …
What Can I Ask My Digital Marketing Agency to Do for Me? (And What Should I Do Myself…) – Email Marketing Edition
In the business world, part of a good business plan always includes areas that you, the business owners, will want to own and put your hands on and other areas that make more sense for you to pass off into other hands. Email marketing is no different, but if you are new to the marketing world, it …
