The Garden Of Words
Web marketing for Horticulture by Horticulturists
Can we get an amen on this quote? We've steadily grown our teammates over the years here at GOW and we've learned a thing or two as a result.💜Two (or 6) heads are better than one. Mind melds are vital. Everyone's voice is important. At the end of the day, usually one person is …
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This week's #TeamTip comes from Heather, our email marketing department manager! Heather encourages us to embrace trends in your work — while you don't need to jump on every single bandwagon, selectively participating in some trends tells your audience you're plugged in and connected, and that you …
When you're sending out a newsletter, an email, or publishing a blog post or web page, it really does pay to proofread your work. At The Garden of Words, we have a proofreader on our team (Claire) who catches all of our weird mistakes, but you can also use a free tool like @grammarly. Now, this …
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We've been having fun lately going through some older blog posts that Katie wrote before some of the other team members starting writing blog posts for The Garden of Words. This was before GOW was an agency and Katie had to do all the work herself. Building a Bench + Being the Bench is about …
“Between stimulus and response lies a space. In that space lie our freedom and power to choose a response. In our response lies our growth and our happiness.”- Attributed to Viktor Frankl✍️This is such a powerful reminder of how to claim personal agency.✍️It is one that I (Katie) definitely struggle …
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You can have the best content in the world, but if your newsletters are hard to read, you haven’t done your job as a communicator. Okay, sorry to start out on a negative, but sometimes you’ve just gotta rip that Band-Aid off, folks. It’s not just what you write, it’s how you write it, how …
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If you’re just now starting a regular email or newsletter to your audience, you may wonder what on earth to write about. Sounds funny, since we’re garden communicators, right? But trust us; we’ve been there, too, staring at that blank screen. Your newsletters don’t have to be long, but they do …
If your business is closed, has shorter hours, summer Fridays, whatever, update your hours wherever your customers will look for them. ⏰ Social media profiles⏰ Website ⏰ Marketing emailsIt's an easy thing to do to make life easier for your customers. …
Whether you’re a blog writer, social media user, public speaker, or have an image-heavy website, you’ll need high-quality images to support your project. Garden communicators rely heavily on those images—they need to be clear, high resolution, and beautiful. If you’re also a photographer, you’ve got …
Let’s face it: the world is pretty overwhelming these days. As a business owner it can be difficult to whack all the moles that pop up. 🔨 What helps me is to declare ONE main focus of the week and do at least ONE thing each morning in that focus area before I check my email. 🔨 Sometimes …
