The Garden Of Words
Web marketing for Horticulture by Horticulturists
You’re building your email list — hooray! You’ve taken time to create an amazing lead magnet (“freebie” that entices people to sign up for your newsletter) and you’re looking actively at ways to grow that list to support your business. But if you haven’t set up your Welcome Email series yet, now’s …
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In a word, no. But let’s dive into this, because as with everything in your business, it depends upon your overall strategy and goals. Reasons to Blog Back when blogging was brand new, if you weren’t blogging, you weren’t very current. Everyone had a blog. Everyone. People obsessed over …
You put so much time and effort into creating a valuable newsletter for your audience, from the timely tips and inspiring images to carefully curated links and tutorials. The entire goal is to get as many eyes on that newsletter as possible, so choosing when to send it is a vital step in this …
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"Betty Crocker," our favorite fictional baker, debuted in 1947 as other companies jumped on the boxed cake bandwagon. Sales went up, up, up until. . . they didn't. General Mills, a producer of boxed mixes, hired psychologist Ernest Dichter to determine why sales …
Envoy Air is a regional carrier for American Airlines, part of American Eagle. I clicked to read the comments. "The least they could have done was use a video of an ERJ-175 or something. AE doesn't fly A321s." It's kind of like this picture: I made that picture in …
If you’ve created an online garden talk (or several!) — congratulations! While we’ve mostly focused on in-person garden presentations in the past, online talks are simply another way to connect with your audience and expand your business. (And, in the time of COVID, offering online talks is an …
Continue Reading about 5 WAYS TO CAPTURE MORE REVENUE FROM ONLINE GARDEN TALKS
Does your website have your business' hours clearly stated? Whether you're a brick-and-mortar shop or an online business, your customers and clients should have a clear expectation of when they can work with you. 🪴 It not only helps people connect with you efficiently, it creates great …
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Marketing messages sent by text message are 🔥--with most people receiving content on their smart phones rather than their computers, it's a super-smart way to market quickly and effectively. If you are wondering if it's worth it, we'll just say that in the last 12 months, we've helped our …
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When you send out an email or newsletter, link your logo back to your website! This is an easy way for your customers or clients to order or book you — make it as easy for them as possible to find you and your services.🌺Plus, you know human nature. People just start clicking on everything, …
