"There are actually a high percentage of wholesale orders that come in off of your consumer emails." "Really?" "I'd say, this year it's probably 80% but we'll run the numbers." "Really?!?!" "Yeah. And I'm pretty sure I know why." Part of this conversation made me understand …
No pictures, please!
"No Photos" "No Videos" (They're moving locations and currently closed, so I snapped that pic through the window one night while walking to my car after EATING SOMEWHERE ELSE.) Ok, so first of all, I don't like that sign because it feels like I'm getting yelled at the second I …
Millennials also killed sea glass
Some things can happen concurrently. Walking and listening to a podcast. Weeding and talking to my Mom. Stirring a pot of caramelizing onions and doomscrolling. But some can't. Driving and putting on mascara. Knitting and swimming. Running and …
HOW TO CREATE A WELCOME SERIES OF EMAILS
You’re building your email list — hooray! You’ve taken time to create an amazing lead magnet (“freebie” that entices people to sign up for your newsletter) and you’re looking actively at ways to grow that list to support your business. But if you haven’t set up your Welcome Email series yet, now’s …
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DOES MY BUSINESS NEED A BLOG?
In a word, no. But let’s dive into this, because as with everything in your business, it depends upon your overall strategy and goals. Reasons to Blog Back when blogging was brand new, if you weren’t blogging, you weren’t very current. Everyone had a blog. Everyone. People obsessed over …
THE BEST TIMES TO SEND YOUR NEWSLETTER
You put so much time and effort into creating a valuable newsletter for your audience, from the timely tips and inspiring images to carefully curated links and tutorials. The entire goal is to get as many eyes on that newsletter as possible, so choosing when to send it is a vital step in this …
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In the checkout line
"Betty Crocker," our favorite fictional baker, debuted in 1947 as other companies jumped on the boxed cake bandwagon. Sales went up, up, up until. . . they didn't. General Mills, a producer of boxed mixes, hired psychologist Ernest Dichter to determine why sales …
