The Garden Of Words
Web marketing for Horticulture by Horticulturists
Day 10: Weird numbers work! Whether it’s a percentage off, a piece of data, or an announcement, using non-round numbers in your email subject line will get you more opens! (DON’T LIE. But embrace the unusual.) …
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Day 9: Restate the hero image copy in the body copy. If the images don’t load, or you forget the alt text or if there is a lot going on in/on the image, readers might miss the text on the image.It’s not repetitive to restate the offer or other info. It’s a service to your customer.(I am also …
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Day 8: Provide quick wins. It is absolutely OK to have people click to your website to get more information on things. However, it is also super important to immediately reward their attention and their open. Give them a complete thought or a complete experience in at least one area of your …
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Day 6: Segment your list to improve results and reduce churn! Segmenting often seems like something mysterious and complicated that only super professionals can do but that is not the case anymore. Most email service providers like Mailchimp or Klaviyo or Constant Contact make it easy to create …
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Day 5: choose one color to use for links and buttons and don’t use that color for anything else in the email. Ideally, that color will be one of your brand colors.Doing that will help give people a visual cue that this part of the email is meant to be clicked.Which is why you don’t want to use …
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(Why? Because I like a challenge and I don’t want to give up caffeine.) Day 4: Learn the Lingo It’s much easier to get a service provider to give you the help that you need when you can speak their language. Two words will help you a lot when understanding what your email marketing team is …
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(Why? I like challenges, but I don’t want to drink apple cider vinegar every day.) Day 3: Add a “view in browser” link! Preferably at the top of the email. If your email gets clipped by the email client like Gmail or Outlook, or if somebody wants to share the email with someone else, or they …
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(Why? I like a challenge and don't want to do 30 days of pushups.) Day 2: Link your logo to your website homepage. It's basically the "easy button" to your website. Not linking it almost guarantees that some people who would have visited your site from your email won't bother.Do I mention …
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(Why? I like a challenge and don't want to do 30 days of pushups. And we're approaching *HOLIDAY* season, so let's crush it!) Day 1. Accessibility Matters. Want people to buy from you? They have to be able to READ your content. Please follow these tips and not the example image with the …
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"In a few months you'll drive by a building and you won't think 'yellow building', you'll think 'Cadmium yellow'," Amy said to me. "You'll look at something on Instagram and think, 'I wonder how they did that?' and then you'll try to figure out how to do it …
