The Garden Of Words
Web marketing for Horticulture by Horticulturists
Day 19: Create a perpetual Marketing Calendar Format a spreadsheet, with the months along the vertical access and categories such as events, what’s in bloom, deadlines, categories to promote on the horizontal axis. Then fill it in! If you know that you always have a seasonal clearance …
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Day 18: Post your email content on your blog! Why write it once and let it disappear?Chunk up the email sections into mini blogs.If you write super longform like me, post them as longform blog posts. Those are great for SEO!Everybody always says they’re going to do this but almost nobody ever …
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Day 17: Take Tons Of Horizontal And Vertical Pictures Here is my mantra: videos are popular, but photographs are necessary. …
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Day 16: Add a call to action button to the hero image. …
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Day 15: Divide and conquer! If your audience has wildly varying interests, allow them to tell you what they are and then create targeted emails.The emails don’t have to be long or even weekly.But if you constantly email somebody that is here for the plants about nothing but grills, or birds, …
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Day 14: Show people! Because we all grow beautiful plants, we mostly show pictures of our beautiful plants! To give your emails extra oomph, add people to the picture. Literally. If you are promoting a class, show people doing that class! If you have a checklist where people can order plants …
Day 13: Keep your signup form simple -Use minimal form fields - for every field you include, the number of sign ups will go down. And you don’t need to collect information that you are never going to use. On this example, Easy Elegance collects ZIP Codes because they email to people around the …
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Day 12: Include business hours. It’s really frustrating to have to hunt for business hours. And with so many places they can be listed, and wrong, an email that you send is an easy place to make sure that they are always correct. If your hours change with the seasons, make sure that you keep an …
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Day 11: Reblast to opens. You spent all this time creating an email and scheduling an event and posting a sale. Let’s say you emailed people on Wednesday but the event is on a Saturday. Most email programs will allow you to see who opened the email. Go ahead and re-blast the email to the people …
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You’ve probably heard of alt tags, right? Alt tags or “alternative tags” serve a few vital purposes on your website: 1) They provide descriptive text in case your image doesn’t load 2) They provide descriptive text for the vision impaired 3) They strengthen your site’s SEO for people …
