The Garden Of Words
Web marketing for Horticulture by Horticulturists
"WHERE IS IT?"Restaurant websites need, at a minimum, 2 bits of info: the address and the hours.A menu is nice but not make or break. If I can't find where you are and I don't know if you're open, I won't come at all.Same with YOUR website. If you send out a great availability email, but when people …
Continue Reading about 30 Days To Amp Your Availability Day 7: Fix Your Website
Is making your marketing emails a drag? Create templates so you can drag & drop! Add your brand colors and fonts to help build brand awareness. YES! It matters that when your customers see your email they know it is from you!When you use an email service provider like Mailchimp or …
Continue Reading about 30 Days To Amp Your Availability Day 6: Create Branded Templates
How do YOU sell more plants?By helping your CUSTOMERS sell more plants!If you're in their inbox weekly with Availability, why not share some tips and info to help them sell more? …
Continue Reading about 30 Days To Amp Your Availability Day 5: Help your Customers
Are you still sending your grower availability emails through Outlook? There's an easier, better way to get more sales! Here's what to do instead and why. …
Continue Reading about 30 Days To Amp Your Availability Day 4: Use an ESP
The number one thing that will make people open your availability email every time is your SUBJECT LINE! Take the time to write an engaging, informative subject line and watch your open rates rise. …
Continue Reading about 30 Days To Amp Your Availability Day 3: Create Catchy Subject Lines
"People only open my Availability if they want to buy something." Well, maybe that's true right now because there's nothing else fun or useful in the email. Make sure they open EVERY availability email by adding additional content. Here what works well for our clients and industry …
Wholesale growers: want more repeat visits? Amp up your availability! We will be giving you surefire tips to increase opens, raise your average order value, and increase repeat visits! Here is the first one: Connect frequently used software programs! Why? So many reasons! One …
"HEY EVERYBODY DON'T FORGET THERE'S A SALSA BAR SET UP OVER THERE AND THE SALSA ISN'T GONNA EAT ITSELF!" "EVERYBODY GRAB YOUR DOLLARS!" "SHOUT OUT TO EVERYONE FROM ALABAMA AND COUSIN MARIA!" "SHOUT OUT TO CASSIE ON BAR" "SHOUT OUT TO JONATHAN." "PLEASE EAT THE CHURROS." (They are …
Hey guys! It's Katie.I jumped at the chance to help my friend Amy Stewart share the word about her new book. As you know, she's been instrumental in helping me enjoy my art journey and I know her new book will be enjoyable and informative for you. Without further ado, here's Amy! About ten …
"Hey what's in that tin?" "Ok, give me one please." "Which chocolates are in here? Ok, I'll take one." "WAIT! Add this to the order please!" "OMG when you find these they're usually $100. I'll take it!" Welcome to summer shorts with GOW. Today's topic: Gimme that. I was …
