Garden of Words Goodies

SHOW YOUR ROOTS! Say what? Well, if you're selling liners, people want to see the roots. When you send availability emails, make sure the pics represent the product. Pop that plug out of the tray. Get a beauty shot of the beautyberry the way it will look when it arrives at its …

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Who wants what?When you send an availability email (or any email) through an email service provider like MailChimp or Constant Contact, you can see who clicked what.Use that data to create call list for your sales team to follow up. …

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Tired of chasing down photos? Get a recent-ish model iPhone or Android or both and designate them as the "company photo phones."That way all of your pics won't be stuck on the phone of that employee that left last year.This is a great tip for anyone running a green industry business. Why not a …

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Want more people to open your availability emails? Send from a person. Katie at XYZ NurseryHeather at ABC GrowersWendy at QRS FarmsPeople buy from people! They also open communications from people. Try it and see what happens. …

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How can you embed videos in your Availability+ emails? Throw them onto YouTube.In order to embed a video on a website or in an email, it has to live somewhere. That somewhere might as well be on YouTube: …

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Just Say NO to shaky video! Make your Availability+ videos super profesh with these two tools.Why? Because high quality communications present competence in other areas. (Such as plant growing! …

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Did you know? There's stealthy info hiding in your Availability email reporting!Here's how to use your stats to get more oomph out of the Availability emails you send! …

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"WHERE IS IT?"Restaurant websites need, at a minimum, 2 bits of info: the address and the hours.A menu is nice but not make or break. If I can't find where you are and I don't know if you're open, I won't come at all.Same with YOUR website. If you send out a great availability email, but when people …

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Is making your marketing emails a drag? Create templates so you can drag & drop! Add your brand colors and fonts to help build brand awareness. YES! It matters that when your customers see your email they know it is from you!When you use an email service provider like Mailchimp or …

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