The Garden Of Words
Web marketing for Horticulture by Horticulturists
Do you know what your email looks like on an iPhone? How about in dark mode? Is it a mess in Outlook?(Probably.)Your customers can only order off your emails if they can READ your emails.That's why we use Litmus to render test every client's email template every time we make a change.Need help? Give …
Continue Reading about 30 Days To Amp Your Availability Day 18: Render test Your Template
The fastest way to supercharge your emails? Have someone fix your template & your domain records.We handle ongoing email marketing and availability email setup for places like Bailey Nursery, Magnolia Gardens, Peace Tree Farms and more.But we ALSO have a one-and-done package for checking out …
Continue Reading about 30 Days To Amp Your Availability Day 17: Get Help!
Why. . . won't. . . this. . . link. . . open?!?I get so frustrated when I open emails with pictures that aren't linked.And so do your customers!When creating A+ Availability emails, make sure you link the pictures to the product's page on the website (if possible). If that's not possible, at LEAST …
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Is it time to talk SMS? YES!95% of SMS messages are opened within 5 minutes. Why not send it via text message? …
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"Ok, here are the picture frames. I'm painting you a 9x12, so look for one that will fit it. I'm going to look at the paper." I went to visit my friend Brie. (Brie the Plant Lady!) After a super duper hot stroll around J.C. Raulston Arboretum in Raleigh, we were headed to Wegmans to pick up …
SHOW YOUR ROOTS! Say what? Well, if you're selling liners, people want to see the roots. When you send availability emails, make sure the pics represent the product. Pop that plug out of the tray. Get a beauty shot of the beautyberry the way it will look when it arrives at its …
Continue Reading about 30 Days To Amp Your Availability Day 14: Show Your Roots
Who wants what?When you send an availability email (or any email) through an email service provider like MailChimp or Constant Contact, you can see who clicked what.Use that data to create call list for your sales team to follow up. …
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Tired of chasing down photos? Get a recent-ish model iPhone or Android or both and designate them as the "company photo phones."That way all of your pics won't be stuck on the phone of that employee that left last year.This is a great tip for anyone running a green industry business. Why not a …
Continue Reading about 30 Days To Amp Your Availability Day 12: Designate a company photo phone
Want more people to open your availability emails? Send from a person. Katie at XYZ NurseryHeather at ABC GrowersWendy at QRS FarmsPeople buy from people! They also open communications from people. Try it and see what happens. …
Continue Reading about 30 Days To Amp Your Availability Day 11: Send from a person
