If you’re just now starting a regular email or newsletter to your audience, you may wonder what on earth to write about. Sounds funny, since we’re garden communicators, right? But trust us; we’ve been there, too, staring at that blank screen. Your newsletters don’t have to be long, but they do …
Make QR Codes Work For You
Swipe for 5 tips to get more out of these funky little images. Then click the link in our bio for even more tips from @clthegardenlady. 🌿🌿 But wait, there's more! QR codes have had one of the biggest comebacks we've ever seen. They're now a must-have in ads, on …
Careers Can Be As Accidental As Car Wrecks
I (Katie) meant to manage botanical gardens. Vi grew native plants. Jenny went to seminary and was a landscape designer. Rachel taught yoga. Heather was a magazine editor and a garden center manager. Gabriela served in the Air Force Reserve. None of us *planned* to …
Continue Reading about Careers Can Be As Accidental As Car Wrecks
Website Tip: Update Your Hours!
If your business is closed, has shorter hours, summer Fridays, whatever, update your hours wherever your customers will look for them. ⏰ Social media profiles⏰ Website ⏰ Marketing emailsIt's an easy thing to do to make life easier for your customers. …
What do we do at The Garden of Words, exactly?
🌻 We are horticulturists that do marketing strategy and marketing deliverables FOR horticultural companies. 🌻 That means we develop and run email marketing programs, we build and manage websites (ecommerce and non-ecommerce), create marketing strategies, develop SMS (text) marketing programs, …
Continue Reading about What do we do at The Garden of Words, exactly?
Guac Is Extra
"May I add cilantro?" "Yes, that will be your fourth topping." "Ok but what about sour cream?" "That would be extra." "Gotcha." (I had read the rules.) "Would you like a drink?" "Yes!" (I had, after all, read the rules.) The Rules: "That will be $27.99." "I'm …
SOURCING IMAGES FOR CONTENT
Whether you’re a blog writer, social media user, public speaker, or have an image-heavy website, you’ll need high-quality images to support your project. Garden communicators rely heavily on those images—they need to be clear, high resolution, and beautiful. If you’re also a photographer, you’ve got …
Just one!
Let’s face it: the world is pretty overwhelming these days. As a business owner it can be difficult to whack all the moles that pop up. 🔨 What helps me is to declare ONE main focus of the week and do at least ONE thing each morning in that focus area before I check my email. 🔨 Sometimes …
Three ways running a business is like riding a Ferris Wheel
🎡: It’s inevitable that somebody else has been in the same position that you now find yourself in. That’s actually pretty great because then you can talk to them about how they dealt with whatever it is you’re dealing with, whether it’s a sudden influx of customers or a big price increase from a …
Continue Reading about Three ways running a business is like riding a Ferris Wheel
