The Garden Of Words
Web marketing for Horticulture by Horticulturists
The number one thing that will make people open your availability email every time is your SUBJECT LINE! Take the time to write an engaging, informative subject line and watch your open rates rise. …
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"People only open my Availability if they want to buy something." Well, maybe that's true right now because there's nothing else fun or useful in the email. Make sure they open EVERY availability email by adding additional content. Here what works well for our clients and industry …
Wholesale growers: want more repeat visits? Amp up your availability! We will be giving you surefire tips to increase opens, raise your average order value, and increase repeat visits! Here is the first one: Connect frequently used software programs! Why? So many reasons! One …
Hey guys! It's Katie.I jumped at the chance to help my friend Amy Stewart share the word about her new book. As you know, she's been instrumental in helping me enjoy my art journey and I know her new book will be enjoyable and informative for you. Without further ado, here's Amy! About ten …
I made you something to print and hang at your desk. You can even choose with or without Harry Styles. Day 30: Print the mystery flyer and hang it above your desk. No, you don't have to sign up for my emails to get it. No, it's not creepy. Yes, it will make a difference in the success …
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Day 29: Link your pictures. "I'm all good," you might think, when in reality your logo has never been linked to your website. Your individual plant pictures don't go anywhere. You have beautiful event graphics that aren't clickable. And somewhere, I'm crying softly into my sequined …
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Day 28: Thank Your Customer - For Real! "Katie, you're the best!" That was the creepy personalization that accompanied a coupon for $5 off my order of $50 or more from my favorite clothing store. Y'all, that is NOT a thank you. A thank you is a GREAT offer or a free gift with purchase …
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Day 27: Create a template and use it! Who is this from? That is NOT what you want customers to think when they open your email. So, create an email template with your brand colors and style of fonts. Work within that so that your communications are instantly recognizable. This might be …
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Day 26: Make a Splashy "Need Image" Placeholder HORRORS! You sent an email and it has the wrong header image. Here's how to avoid that: Make a FLASHY "Need image" image to use wherever you need a placeholder. It should be something TOTALLY UNRELATED to what usually goes in your emails. …
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Day 25: ABT: Always Be TESTING Put a button there! Don't put a button there! Make it red! Make it blue! Put the offer in the subject line! Don't! How do you know what to do? A/B Test! Use your email program to test this versus that and see what works for you! …
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