I was sitting in my parents' house in Indianapolis watching Facebook lives of National Guard helicopters land in the mall parking lot. After Hurricane Florence blew through (or, rather, sat, dumping rain in one place for three days), Wilmington turned into an island. The group that sprouted up at …
Cultivating Place: Embracing Rest, Reflection, and Growth with Katie Elzer-Peters
This week on Cultivating Place, Ben Futa welcomed a special guest who knows a thing or two about both growing plants and growing businesses—Katie Elzer-Peters, the founder of The Garden of Words. Katie, a lifelong plant enthusiast, storyteller, and digital marketing expert, shared her …
BREAKING: Consumers spent a record $10B on Black Friday this year.
BREAKING: Consumers spent a record $10B on Black Friday this year.55% of transactions happened on mobile.Online sales rose 14.6% YOY compared to in-person rising only 0.7%.Garden centers MUST have a way to capture these sales. That's why my team and I built the Certified ShopifyPlus Online garden …
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30 Days To Amp Your Availability Day 23: Send a shopping list!
"What goes with THIS?" "What goes with THAT?" "Do THESE go together?" Grower customers get those questions from THEIR customers at the garden center. So help them answer! Help them sell more! When you send your availability, send a "shopping list" to your customers! …
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30 Days To Amp Your Availability Day 21 or is it 22?: Have fun!
Everyday tasks can become sooooooooooooo mundane. Who actually likes checking their email? NOBODY! But email marketing (aka sending an Availability + content email) can give your customers a little lift beyond transmitting info. The next time you put together your Avail email, try something …
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30 Days To Amp Your Availability Day 20: Drop What’s Not Doing Well
Pass or SMASH?Which content do your customers look forward to and which could they do without?You can tell by looking at the click maps of your emails. Your email service provider should have reporting that tells you which content got the most clicks and what nobody was interested in.Now, content up …
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30 Days To Amp Your Availability Day 19: Use Buttons
You know how kids just can't help themselves when they get on an elevator?They want to push allllllll the buttons.So do your customers! Make it easy to push YOUR buttons by, well, having buttons!Make your main email calls to action buttons and you'll get more action. …
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30 Days To Amp Your Availability Day 18: Render test Your Template
Do you know what your email looks like on an iPhone? How about in dark mode? Is it a mess in Outlook?(Probably.)Your customers can only order off your emails if they can READ your emails.That's why we use Litmus to render test every client's email template every time we make a change.Need help? Give …
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