The Garden Of Words
Web marketing for Horticulture by Horticulturists
We love that you are sending your list emails and/or a regular newsletter! To help your digital marketing be the most successful, each time you send out a correspondence to your list, these 8 things should be included. Every time. Miss one, and you’re missing opportunities to connect, communicate, …
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If you’ve been following us for a while, you’ll already know that we have a love affair going with Canva, and in this blog post, we’re going to tell you why. And we’re pretty sure you’re going to join the Canva Fan Club (if there is one) when you’re done reading. Specifically, today we’re …
Some things can happen concurrently. Walking and listening to a podcast. Weeding and talking to my Mom. Stirring a pot of caramelizing onions and doomscrolling. But some can't. Driving and putting on mascara. Knitting and swimming. Running and …
You’re building your email list — hooray! You’ve taken time to create an amazing lead magnet (“freebie” that entices people to sign up for your newsletter) and you’re looking actively at ways to grow that list to support your business. But if you haven’t set up your Welcome Email series yet, now’s …
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In a word, no. But let’s dive into this, because as with everything in your business, it depends upon your overall strategy and goals. Reasons to Blog Back when blogging was brand new, if you weren’t blogging, you weren’t very current. Everyone had a blog. Everyone. People obsessed over …
You put so much time and effort into creating a valuable newsletter for your audience, from the timely tips and inspiring images to carefully curated links and tutorials. The entire goal is to get as many eyes on that newsletter as possible, so choosing when to send it is a vital step in this …
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If you’ve created an online garden talk (or several!) — congratulations! While we’ve mostly focused on in-person garden presentations in the past, online talks are simply another way to connect with your audience and expand your business. (And, in the time of COVID, offering online talks is an …
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Does your website have your business' hours clearly stated? Whether you're a brick-and-mortar shop or an online business, your customers and clients should have a clear expectation of when they can work with you. 🪴 It not only helps people connect with you efficiently, it creates great …
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