It doesn’t matter whether you can read the text on this graphic while viewing it on Instagram. (It was made for viewing at a much larger size. The important part is noticing the difference between Katie’s chicken scratch tearsheet (messy example) and the nice graphic that our graphic …
Sparkling Liquid Death
No, really. I wanted to do a deep dive into a company that supplies canned water that looks like a tallboy (tall beer) to Live Nation concert venues so that everyone in attendance can carry around a ridiculously big, vaguely hipstery looking drink. I wanted to talk about their …
A powerful reminder of how to claim personal agency
“Between stimulus and response lies a space. In that space lie our freedom and power to choose a response. In our response lies our growth and our happiness.”- Attributed to Viktor Frankl✍️This is such a powerful reminder of how to claim personal agency.✍️It is one that I (Katie) definitely struggle …
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Fall Lunch & Learn
Say yes to SMS!Free lunch & learn Tuesday, Sept 27 noon EDT.Bring your friends!No sales pitch!Just info on doing SMS marketing correctly! Join Katie Elzer-Peters, CEO of The Garden of Words for free Marketing Lunch* & Learns this fall & winter. *Breakfast & learn if you're in …
9 TIPS FOR WRITING READABLE NEWSLETTERS
You can have the best content in the world, but if your newsletters are hard to read, you haven’t done your job as a communicator. Okay, sorry to start out on a negative, but sometimes you’ve just gotta rip that Band-Aid off, folks. It’s not just what you write, it’s how you write it, how …
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WHAT DO I WRITE ABOUT?
If you’re just now starting a regular email or newsletter to your audience, you may wonder what on earth to write about. Sounds funny, since we’re garden communicators, right? But trust us; we’ve been there, too, staring at that blank screen. Your newsletters don’t have to be long, but they do …
Make QR Codes Work For You
Swipe for 5 tips to get more out of these funky little images. Then click the link in our bio for even more tips from @clthegardenlady. 🌿🌿 But wait, there's more! QR codes have had one of the biggest comebacks we've ever seen. They're now a must-have in ads, on …
Careers Can Be As Accidental As Car Wrecks
I (Katie) meant to manage botanical gardens. Vi grew native plants. Jenny went to seminary and was a landscape designer. Rachel taught yoga. Heather was a magazine editor and a garden center manager. Gabriela served in the Air Force Reserve. None of us *planned* to …
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Website Tip: Update Your Hours!
If your business is closed, has shorter hours, summer Fridays, whatever, update your hours wherever your customers will look for them. ⏰ Social media profiles⏰ Website ⏰ Marketing emailsIt's an easy thing to do to make life easier for your customers. …
