There's no holding Katie back! As much as she loves writing and scheming at work, she also loves speaking, traveling, and meeting people — which is fortunate, considering her upcoming Jan./Feb. speaking schedule! Northern Green: Trade show and conference for green industry professionals. Jan. …
Does SEO Make You Swirl or Swoon?!
Does SEO (search engine optimization) make your head swirl and give you the swoons? It doesn't need to! In the December issue of @growertalksgreenprofit, Katie explains what SEO is, why it matters, and how to use it to grow your business.On Google, the first non-ad link will get 39% of the clicks of …
That’s All, Folks!
"I might pack my desk." It was December 10, 2007. I was the Assistant Director at a public garden in Wilmington, NC, a position accepted after earning a BS in Public Horticulture from Purdue University and an MS in Public Garden Management with a Museum Studies Certificate, and a focus on …
Team Tips: Email Marketing
Use alt tags for all images! Heather is the manager of our email marketing department, and her tip today touches on something that is all too easy to overlook: Alt tags for your images. WHY: Because they appear in place of an image in case it fails to load. They also are used by screen-reading …
Our tip: Start at the finish line and work backwards.
Got a big project coming up? Maybe it's an email campaign, an important newsletter, a webinar, a presentation. Anything you're creating that is delivered to an audience. Our tip: Start at the finish line and work backwards. That may sound counterintuitive, but it's actually pretty genius. We …
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