The Garden Of Words
Web marketing for Horticulture by Horticulturists
(Why? I like a challenge and don't want to do 30 days of pushups. And we're approaching *HOLIDAY* season, so let's crush it!) Day 1. Accessibility Matters. Want people to buy from you? They have to be able to READ your content. Please follow these tips and not the example image with the …
Continue Reading about Email Marketing Tips: Accessibility Matters
Today's a shortie. (BRB with regular emails the week after next. I already have a story!) Dad and I were planting bulbs for my sister last weekend. "If I were doing this myself, it would have taken 2 hours," he said. "And I would still be sure that I did it wrong." It took us 20 …
"In a few months you'll drive by a building and you won't think 'yellow building', you'll think 'Cadmium yellow'," Amy said to me. "You'll look at something on Instagram and think, 'I wonder how they did that?' and then you'll try to figure out how to do it …
As digital marketers, it goes without saying that our work is done online, typically with people we haven’t met in person. We carefully craft emails, send newsletters, let them know when we have a sale or promotion, highlight how they can work with us. We pay attention to social media and set up SMS …
Continue Reading about 7 TIPS TO CREATING TRUST WITH YOUR AUDIENCE
WE NEED TO TALK ABOUT PARKING! DO NOT PARK DOWNTOWN! WE HAVE PLENTY OF SPACES FOR YOU! THOSE SPACES ARE AT THE CARMEL FOOTBALL STADIUM! DO PARK HERE: DO NOT PARK HERE: *sound of crosswalk button being pushed* "I love this place." If you watch this video you'll …
Continue Reading about WHY DID THE PRINCIPAL CROSS THE ROAD?
"There are actually a high percentage of wholesale orders that come in off of your consumer emails." "Really?" "I'd say, this year it's probably 80% but we'll run the numbers." "Really?!?!" "Yeah. And I'm pretty sure I know why." Part of this conversation made me understand …
