The Garden Of Words
Web marketing for Horticulture by Horticulturists
Day 28: Thank Your Customer - For Real! "Katie, you're the best!" That was the creepy personalization that accompanied a coupon for $5 off my order of $50 or more from my favorite clothing store. Y'all, that is NOT a thank you. A thank you is a GREAT offer or a free gift with purchase …
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Day 27: Create a template and use it! Who is this from? That is NOT what you want customers to think when they open your email. So, create an email template with your brand colors and style of fonts. Work within that so that your communications are instantly recognizable. This might be …
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Day 26: Make a Splashy "Need Image" Placeholder HORRORS! You sent an email and it has the wrong header image. Here's how to avoid that: Make a FLASHY "Need image" image to use wherever you need a placeholder. It should be something TOTALLY UNRELATED to what usually goes in your emails. …
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Day 25: ABT: Always Be TESTING Put a button there! Don't put a button there! Make it red! Make it blue! Put the offer in the subject line! Don't! How do you know what to do? A/B Test! Use your email program to test this versus that and see what works for you! …
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Day 24: Reblast successful campaigns. (And important campaigns.) You might remember this one from earlier in the month, or not. See what I did there? Several people said "This is such a useful but underrated tip!" So I'm re-sharing it. To be honest, I'm inspired by Amanda Thomsen …
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30 Days of Email Marketing Tips: Day 23 How to go mobile:Think THUMBS! What are your tips? …
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Sales went up up up. . . Until they didn’t. Those were some of the words that I bolded in one of my newsletters this summer. If you get my newsletter, you know that I am an extremely longform writer. I tell a story, I digress, I share a lot of examples, and I always close the circle, but …
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I was intrigued by the headline … But when I opened the email, I couldn’t read it. That’s because I was on my phone. That’s where I read most of the emails that I go through that aren’t related to work correspondence. Which means if they are not optimized for mobile, I’m not going to …
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Day 20: Celebrate birthdays and anniversaries! …
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Day 19: Create a perpetual Marketing Calendar Format a spreadsheet, with the months along the vertical access and categories such as events, what’s in bloom, deadlines, categories to promote on the horizontal axis. Then fill it in! If you know that you always have a seasonal clearance …
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