Pass or SMASH?
Which content do your customers look forward to and which could they do without?
You can tell by looking at the click maps of your emails. Your email service provider should have reporting that tells you which content got the most clicks and what nobody was interested in.
Now, content up top almost always gets more clicks, so it’s a good idea to put your most important info there.
When it comes to the rest of your email, look back over your previous sends. What got the most interaction? Keep that! Do more!
What got NO clicks? Drop that.
The more you know. . .
