“WHERE IS IT?”
Restaurant websites need, at a minimum, 2 bits of info: the address and the hours.
A menu is nice but not make or break. If I can’t find where you are and I don’t know if you’re open, I won’t come at all.
Same with YOUR website. If you send out a great availability email, but when people click to your website they can’t figure out what to do next, you might as well not have sent the email.
So, to make your emails work harder, get your website in order!
Make sure it answers these three questions:
1. Who are you?
2. What do you sell?
3. How can I get it?
