📫 ESP: Email service provider. This is your marketing email service such as MailChimp or Klaviyo.
📫 Cart Recovery Series: An email or a series of emails automatically sent to shoppers that started checkout but didn’t finish. Usually results in high dollars per recipient.
📫 Dollars per recipient: The amount of money an email makes per recipient. Typically between $0.05 – $0.12 per recipient. Abandoned cart emails usually make $1-$5/recipient.
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