This week’s #TeamTip comes from Heather, our email marketing department manager! Heather encourages us to embrace trends in your work — while you don’t need to jump on every single bandwagon, selectively participating in some trends tells your audience you’re plugged in and connected, and that you pay attention.
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Some trends for our industry include:
Houseplants
Pantone Color of the Year (2023 – Viva Magenta)
Big-leafed tropical plants
Cottagecore (if you don’t know what that is, it’s huge right now – it’s a design esthetic that embraces vintage and cottage-y elements)
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Interested in learning more about the Pantone Color of the Year? Click our link in bio! It’s a fun way to give a nod to a trend while staying true to your brand.
