"Betty Crocker," our favorite fictional baker, debuted in 1947 as other companies jumped on the boxed cake bandwagon. Sales went up, up, up until. . . they didn't. General Mills, a producer of boxed mixes, hired psychologist Ernest Dichter to determine why sales …
Real or not real?
Envoy Air is a regional carrier for American Airlines, part of American Eagle. I clicked to read the comments. "The least they could have done was use a video of an ERJ-175 or something. AE doesn't fly A321s." It's kind of like this picture: I made that picture in …
That’s All, Folks!
"I might pack my desk." It was December 10, 2007. I was the Assistant Director at a public garden in Wilmington, NC, a position accepted after earning a BS in Public Horticulture from Purdue University and an MS in Public Garden Management with a Museum Studies Certificate, and a focus on …
Our tip: Start at the finish line and work backwards.
Got a big project coming up? Maybe it's an email campaign, an important newsletter, a webinar, a presentation. Anything you're creating that is delivered to an audience. Our tip: Start at the finish line and work backwards. That may sound counterintuitive, but it's actually pretty genius. We …
Continue Reading about Our tip: Start at the finish line and work backwards.
BATCHING YOUR CONTENT
Have you ever proudly stated that you are an amazing multitasker? We used to, too! But did you know that multitasking — switching back and forth between multiple tasks — takes up to 40% more time to get these tasks done, and can reduce your short-term IQ by 15 points? Multitasking takes …
Fool me once
The third time I received the invite, I immediately declined. But let's back up. About a year prior, I showed up to my friend's house with an appetizer and some seltzer for a "girls' night." I was so delighted to get the invite because I hadn't seen (let's call her) 'Sally' for …
Guac Is Extra
"May I add cilantro?" "Yes, that will be your fourth topping." "Ok but what about sour cream?" "That would be extra." "Gotcha." (I had read the rules.) "Would you like a drink?" "Yes!" (I had, after all, read the rules.) The Rules: "That will be $27.99." "I'm …
MEME ME UP
It was pouring rain and my dad and I were waiting for mom to come out of the grocery. I must have been about 10. He was shaking with laughter. This was on the radio: "Who is on first" "WHY ARE YOU ASKIN' ME?" "Who is on first, Lou." "WHAT'S ON SECOND." "That's what I …
