The Garden Of Words
Web marketing for Horticulture by Horticulturists
Tired of chasing down photos? Get a recent-ish model iPhone or Android or both and designate them as the "company photo phones."That way all of your pics won't be stuck on the phone of that employee that left last year.This is a great tip for anyone running a green industry business. Why not a …
Continue Reading about 30 Days To Amp Your Availability Day 12: Designate a company photo phone
Want more people to open your availability emails? Send from a person. Katie at XYZ NurseryHeather at ABC GrowersWendy at QRS FarmsPeople buy from people! They also open communications from people. Try it and see what happens. …
Continue Reading about 30 Days To Amp Your Availability Day 11: Send from a person
How can you embed videos in your Availability+ emails? Throw them onto YouTube.In order to embed a video on a website or in an email, it has to live somewhere. That somewhere might as well be on YouTube: …
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Just Say NO to shaky video! Make your Availability+ videos super profesh with these two tools.Why? Because high quality communications present competence in other areas. (Such as plant growing! …
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Did you know? There's stealthy info hiding in your Availability email reporting!Here's how to use your stats to get more oomph out of the Availability emails you send! …
Continue Reading about 30 Days To Amp Your Availability Day 8: Use Your Stats!
"WHERE IS IT?"Restaurant websites need, at a minimum, 2 bits of info: the address and the hours.A menu is nice but not make or break. If I can't find where you are and I don't know if you're open, I won't come at all.Same with YOUR website. If you send out a great availability email, but when people …
Continue Reading about 30 Days To Amp Your Availability Day 7: Fix Your Website
Is making your marketing emails a drag? Create templates so you can drag & drop! Add your brand colors and fonts to help build brand awareness. YES! It matters that when your customers see your email they know it is from you!When you use an email service provider like Mailchimp or …
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How do YOU sell more plants?By helping your CUSTOMERS sell more plants!If you're in their inbox weekly with Availability, why not share some tips and info to help them sell more? …
Continue Reading about 30 Days To Amp Your Availability Day 5: Help your Customers
Are you still sending your grower availability emails through Outlook? There's an easier, better way to get more sales! Here's what to do instead and why. …
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The number one thing that will make people open your availability email every time is your SUBJECT LINE! Take the time to write an engaging, informative subject line and watch your open rates rise. …
Continue Reading about 30 Days To Amp Your Availability Day 3: Create Catchy Subject Lines
