FREE STUFF

Day 24: Reblast successful campaigns. (And important campaigns.) You might remember this one from earlier in the month, or not. See what I did there? Several people said "This is such a useful but underrated tip!" So I'm re-sharing it. To be honest, I'm inspired by Amanda Thomsen …

Continue Reading about Email Marketing Tips: Reblast Successful Campaigns

30 Days of Email Marketing Tips: Day 23 How to go mobile:Think THUMBS! What are your tips? …

Continue Reading about Email Marketing Tips: Mobile- Friendly Design

Sales went up up up. . . Until they didn’t. Those were some of the words that I bolded in one of my newsletters this summer. If you get my newsletter, you know that I am an extremely longform writer. I tell a story, I digress, I share a lot of examples, and I always close the circle, but …

Continue Reading about Email Marketing Tips: Make Emails Skimmable

I was intrigued by the headline … But when I opened the email, I couldn’t read it. That’s because I was on my phone. That’s where I read most of the emails that I go through that aren’t related to work correspondence. Which means if they are not optimized for mobile, I’m not going to …

Continue Reading about Email Marketing Tips: Optimize For Mobile

Day 19: Create a perpetual Marketing Calendar Format a spreadsheet, with the months along the vertical access and categories such as events, what’s in bloom, deadlines, categories to promote on the horizontal axis. Then fill it in! If you know that you always have a seasonal clearance …

Continue Reading about Email Marketing Tips: Create A Perpetual Marketing Calendar

Day 18: Post your email content on your blog! Why write it once and let it disappear?Chunk up the email sections into mini blogs.If you write super longform like me, post them as longform blog posts. Those are great for SEO!Everybody always says they’re going to do this but almost nobody ever …

Continue Reading about Email Marketing Tips: Post Your Email Content On Your Blog

Day 17: Take Tons Of Horizontal And Vertical Pictures Here is my mantra: videos are popular, but photographs are necessary. …

Continue Reading about Email Marketing Tip: Take Tons Of Horizontal And Vertical Pictures

Day 16: Add a call to action button to the hero image. …

Continue Reading about Email Marketing Tips: Add A Call To Action

Day 15: Divide and conquer! If your audience has wildly varying interests, allow them to tell you what they are and then create targeted emails.The emails don’t have to be long or even weekly.But if you constantly email somebody that is here for the plants about nothing but grills, or birds, …

Continue Reading about Email Marketing Tips: Divide and Conquer