The Garden Of Words
Web marketing for Horticulture by Horticulturists
BREAKING: Consumers spent a record $10B on Black Friday this year.55% of transactions happened on mobile.Online sales rose 14.6% YOY compared to in-person rising only 0.7%.Garden centers MUST have a way to capture these sales. That's why my team and I built the Certified ShopifyPlus Online garden …
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"What goes with THIS?" "What goes with THAT?" "Do THESE go together?" Grower customers get those questions from THEIR customers at the garden center. So help them answer! Help them sell more! When you send your availability, send a "shopping list" to your customers! …
Continue Reading about 30 Days To Amp Your Availability Day 23: Send a shopping list!
Everyday tasks can become sooooooooooooo mundane. Who actually likes checking their email? NOBODY! But email marketing (aka sending an Availability + content email) can give your customers a little lift beyond transmitting info. The next time you put together your Avail email, try something …
Continue Reading about 30 Days To Amp Your Availability Day 21 or is it 22?: Have fun!
Pass or SMASH?Which content do your customers look forward to and which could they do without?You can tell by looking at the click maps of your emails. Your email service provider should have reporting that tells you which content got the most clicks and what nobody was interested in.Now, content up …
Continue Reading about 30 Days To Amp Your Availability Day 20: Drop What’s Not Doing Well
You know how kids just can't help themselves when they get on an elevator?They want to push allllllll the buttons.So do your customers! Make it easy to push YOUR buttons by, well, having buttons!Make your main email calls to action buttons and you'll get more action. …
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Do you know what your email looks like on an iPhone? How about in dark mode? Is it a mess in Outlook?(Probably.)Your customers can only order off your emails if they can READ your emails.That's why we use Litmus to render test every client's email template every time we make a change.Need help? Give …
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The fastest way to supercharge your emails? Have someone fix your template & your domain records.We handle ongoing email marketing and availability email setup for places like Bailey Nursery, Magnolia Gardens, Peace Tree Farms and more.But we ALSO have a one-and-done package for checking out …
Continue Reading about 30 Days To Amp Your Availability Day 17: Get Help!
Why. . . won't. . . this. . . link. . . open?!?I get so frustrated when I open emails with pictures that aren't linked.And so do your customers!When creating A+ Availability emails, make sure you link the pictures to the product's page on the website (if possible). If that's not possible, at LEAST …
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Is it time to talk SMS? YES!95% of SMS messages are opened within 5 minutes. Why not send it via text message? …
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SHOW YOUR ROOTS! Say what? Well, if you're selling liners, people want to see the roots. When you send availability emails, make sure the pics represent the product. Pop that plug out of the tray. Get a beauty shot of the beautyberry the way it will look when it arrives at its …
Continue Reading about 30 Days To Amp Your Availability Day 14: Show Your Roots
