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7 TIPS TO CREATING TRUST WITH YOUR AUDIENCE
As digital marketers, it goes without saying that our work is done online, typically with people we haven’t met in person. We carefully craft emails, send newsletters, let them know when we have a sale or promotion, highlight how they can work with us. We pay attention to social media and set up SMS …
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WHY DID THE PRINCIPAL CROSS THE ROAD?
WE NEED TO TALK ABOUT PARKING! DO NOT PARK DOWNTOWN! WE HAVE PLENTY OF SPACES FOR YOU! THOSE SPACES ARE AT THE CARMEL FOOTBALL STADIUM! DO PARK HERE: DO NOT PARK HERE: *sound of crosswalk button being pushed* "I love this place." If you watch this video you'll …
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Lego my Spaceship
"There are actually a high percentage of wholesale orders that come in off of your consumer emails." "Really?" "I'd say, this year it's probably 80% but we'll run the numbers." "Really?!?!" "Yeah. And I'm pretty sure I know why." Part of this conversation made me understand …
No pictures, please!
"No Photos" "No Videos" (They're moving locations and currently closed, so I snapped that pic through the window one night while walking to my car after EATING SOMEWHERE ELSE.) Ok, so first of all, I don't like that sign because it feels like I'm getting yelled at the second I …
7 SIGNS THAT YOU NEED TO REBRAND YOUR BUSINESS
Argghhhh! Whenever you think of rebranding your business, it might feel overwhelming to you. After all, you spent so much time branding it in the first place, right? It’s like moving —anyone who has sold a house and moved is usually in no hurry to do it again anytime soon. But, sometimes rebranding …
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8 THINGS TO INCLUDE IN EVERY EMAIL OR NEWSLETTER
We love that you are sending your list emails and/or a regular newsletter! To help your digital marketing be the most successful, each time you send out a correspondence to your list, these 8 things should be included. Every time. Miss one, and you’re missing opportunities to connect, communicate, …
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