This week's #TeamTip comes from Heather, our email marketing department manager! Heather encourages us to embrace trends in your work — while you don't need to jump on every single bandwagon, selectively participating in some trends tells your audience you're plugged in and connected, and that you …
YOU are your own boss!
Whether you're your own boss, have teammates, clients, customers, or subcontractors, it's the same. YOU are your own boss and YOU get to decide what is okay and not okay. (We're gonna talk more, but read Katie's blog "You're the Boss of You" through link in bio!)🌟Yes, you may have a boss, but …
Use an online calendar in Google Sheets to plan out your social media content!
If you're in charge of social media for your company, or you do your own social media, it can be a challenge to plan out your content, can't it? And if you have more than one person involved in that planning, you both need to be on the same page so there's a clear strategy and no overlapping of …
Did you know that Mardi Gras means “Fat Tuesday?”
Well, we're always in support of a good party around here, and coincidentally love that Mardi Gras aligns with our brand colors so well. Fat Tuesday is apparently about all manner of excess and merrymaking - using up all of the "fats" in the kitchen in anticipation of upcoming weeks of fasting and …
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Use proofreading tools to perfect your writing!
When you're sending out a newsletter, an email, or publishing a blog post or web page, it really does pay to proofread your work. At The Garden of Words, we have a proofreader on our team (Claire) who catches all of our weird mistakes, but you can also use a free tool like @grammarly. Now, this …
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Building a Bench + Being the Bench
We've been having fun lately going through some older blog posts that Katie wrote before some of the other team members starting writing blog posts for The Garden of Words. This was before GOW was an agency and Katie had to do all the work herself. Building a Bench + Being the Bench is about …
Champagne Problems and Trader Joe’s Dreams
"I uh have a message saying 'Please call your parents.'" REALLY NOT WHAT YOU WANT TO HEAR AT THE AIRPORT 971 MILES FROM HOME. This was (thinks back to my halloween costume when I dressed up as Tigress Woods - before Tiger's, uh, life situations came to life and back when I was still a …
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Email Marketing Tip
Remember to link your logo to your website homepage in your marketing emails. You would be AMAZED at the number of marketing emails or newsletters that don't do this. It's an easy fix that can make a big difference in sending customers to your website. If I want to get to your website quickly, …
Responsible vs Accountable
If you're a one-person company, then the buck stops with you. If you have teammates, however, then it's crucial to determine who is doing what. A few years ago, our teammates had some training with leadership & business coach @theresaloe, and she explained the difference between being …
