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HOW DID THIS HAPPEN?
My headshot has been replaced with a genuine "Insert picture here" moment. I'll be back next month. I call my parents every morning while I'm taking Bogart to daycamp. One Friday after Thanksgiving Dad said he had something to discuss with me. Could I call him later? Here's what we had …
Try the Soup
"ORDER FOR KATIE!" I collected my ham biscuit from the counter of this bougie new place in Wilmington that's a coffee shop by day and a disco bar by night. It has the requisite mid century modern decor, a hipster name (The Ibis, cousin establishment to The Starling down the road) and a …
What Are You Going to Do With That?
"What are you going to do with that?" "Look at it occasionally." "Can I buy that?" "Uh, no. It's in my sketchbook." "You should sell those." During dinner after the first day of urban sketching workshops at MISA (Madeline Island School of Arts) on Madeline Island, Wisconsin, my fellow …
Email Marketing Tips: Print The Mystery Flyer
I made you something to print and hang at your desk. You can even choose with or without Harry Styles. Day 30: Print the mystery flyer and hang it above your desk. No, you don't have to sign up for my emails to get it. No, it's not creepy. Yes, it will make a difference in the success …
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Email Marketing Tips: Always Link Your Logo To Your Homepage
Day 29: Link your pictures. "I'm all good," you might think, when in reality your logo has never been linked to your website. Your individual plant pictures don't go anywhere. You have beautiful event graphics that aren't clickable. And somewhere, I'm crying softly into my sequined …
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Email Marketing Tips: Thank Your Customer – For Real!
Day 28: Thank Your Customer - For Real! "Katie, you're the best!" That was the creepy personalization that accompanied a coupon for $5 off my order of $50 or more from my favorite clothing store. Y'all, that is NOT a thank you. A thank you is a GREAT offer or a free gift with purchase …
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Email Marketing Tip: Create A Template And Use It!
Day 27: Create a template and use it! Who is this from? That is NOT what you want customers to think when they open your email. So, create an email template with your brand colors and style of fonts. Work within that so that your communications are instantly recognizable. This might be …
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