Last week I wrote about fancy purses. There has got to a psychological reason why I will pay 10 times what someone else will pay for a handbag. I would say maybe it is a status thing but it kind of isn't because while everyone else is hauling around the Louis Vuitton Neverfull …
Price Available Upon Request
I mostly dress like I just crawled out of bed even though I shower every day before work. I just don't get out that much except to go running. The dogs and I sit in my office where I bang out emails for clients and write product descriptions that sell plants. If you looked at me you …
I Almost Didn’t Send This Email
I almost didn't send this email. I'm getting ready to go to the GWA: The Association of Garden Communicators annual conference and the IGC show (Independent Garden Centers) and I am FLAT OUT getting ready to not work on client work for 5 days. (And this hasn't been through my copy …
One Thing I Do Every Day
Back in May I stopped running for two weeks. I visited my family and did a race at the beginning of my stay, but then it was hot and I was busy trying to juggle work and family time and rest time. I went to New York City (*heart eyes emoji*) and we walked 7-9 miles per day and I was …
Maths
My least favorite part of buying a car is when they "run the numbers." My least favorite part of buying a car is when they "run the numbers." Primarily because I always feel like I have NO IDEA what those numbers should be, and what they should include. Added on to …
I Drive A Tow Truck
It was close to the last day at my first job out of school and I had to tell my staff I was leaving. It was so hard to do that because I loved them and I loved that garden. I explained where I was going and what I hoped to do at the new place. One of my ladies, the one who was most …
Where’s The Bar?
I spent my whole life planning to manage botanical gardens. I was a 17 year old going on vacation with my parents taking pictures of interpretative signage at Disney World. So when, at age 27 or so I had an abrupt career change, I felt like my whole life went up in flames. For a …
Pricing: Setting your Maximum
What is the maximum amount of money you'll let a new client spend with you? "Oh, but there IS no maximum," you might say. "I'll take all $20,000 from someone if they offer it." For me, the maximum is different. Book projects start between $4500-$6500 with me. I will take a new client on and do …
I Saw The Sign
We pulled up to the hotel in downtown Miami after dark. The hotel was recommended by the standup paddle race we were attending the next day. The sign was spray painted on the side of the painted concrete wall. Spray. Painted. There's a first time for everything, I guess. Perhaps …
Min And Max
There are two numbers I didn't spend much time thinking about until I starter working on my pricing. Those two numbers are: The minimum amount of money a new client can spend with me, andThe maximum amount of money a new client can spend with me. But shouldn't we take any amount of money …
