The Garden Of Words
Web marketing for Horticulture by Horticulturists
Open & Awkward: Shop Talk with Katie & Amanda Episode 26- BUSINESS INCUBATOR You don’t have to be everything to everyone What’s this podcast about? Katie and Amanda are both enjoying “false fall” which is happening in both their states. Amanda discusses being unexpectedly …
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Open & Awkward: Shop Talk with Katie & Amanda Episode 25- STICKY Don’t make your muse pay your mortgage What’s this podcast about? Amanda opens up about a potential diagnosis and her lack of anxiety about it. Katie gives a shout-out to Amy Stewart's latest book, The Tree …
"What goes with THIS?" "What goes with THAT?" "Do THESE go together?" Grower customers get those questions from THEIR customers at the garden center. So help them answer! Help them sell more! When you send your availability, send a "shopping list" to your customers! …
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Everyday tasks can become sooooooooooooo mundane. Who actually likes checking their email? NOBODY! But email marketing (aka sending an Availability + content email) can give your customers a little lift beyond transmitting info. The next time you put together your Avail email, try something …
Continue Reading about 30 Days To Amp Your Availability Day 21 or is it 22?: Have fun!
Pass or SMASH?Which content do your customers look forward to and which could they do without?You can tell by looking at the click maps of your emails. Your email service provider should have reporting that tells you which content got the most clicks and what nobody was interested in.Now, content up …
Continue Reading about 30 Days To Amp Your Availability Day 20: Drop What’s Not Doing Well
Open & Awkward: Shop Talk with Katie & Amanda Episode 24- BEACH PLEASE Don’t go to the second location What’s this podcast about? Katie makes a splash by going swimming at the beach for the first time in two years—despite living there! She discusses the joy of seeing how …
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You know how kids just can't help themselves when they get on an elevator?They want to push allllllll the buttons.So do your customers! Make it easy to push YOUR buttons by, well, having buttons!Make your main email calls to action buttons and you'll get more action. …
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Do you know what your email looks like on an iPhone? How about in dark mode? Is it a mess in Outlook?(Probably.)Your customers can only order off your emails if they can READ your emails.That's why we use Litmus to render test every client's email template every time we make a change.Need help? Give …
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The fastest way to supercharge your emails? Have someone fix your template & your domain records.We handle ongoing email marketing and availability email setup for places like Bailey Nursery, Magnolia Gardens, Peace Tree Farms and more.But we ALSO have a one-and-done package for checking out …
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Why. . . won't. . . this. . . link. . . open?!?I get so frustrated when I open emails with pictures that aren't linked.And so do your customers!When creating A+ Availability emails, make sure you link the pictures to the product's page on the website (if possible). If that's not possible, at LEAST …
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