The Garden Of Words
Web marketing for Horticulture by Horticulturists
Everyday tasks can become sooooooooooooo mundane. Who actually likes checking their email? NOBODY! But email marketing (aka sending an Availability + content email) can give your customers a little lift beyond transmitting info. The next time you put together your Avail email, try something …
Continue Reading about 30 Days To Amp Your Availability Day 21 or is it 22?: Have fun!
Pass or SMASH?Which content do your customers look forward to and which could they do without?You can tell by looking at the click maps of your emails. Your email service provider should have reporting that tells you which content got the most clicks and what nobody was interested in.Now, content up …
Continue Reading about 30 Days To Amp Your Availability Day 20: Drop What’s Not Doing Well
Open & Awkward: Shop Talk with Katie & Amanda Episode 24- BEACH PLEASE Don’t go to the second location What’s this podcast about? Katie makes a splash by going swimming at the beach for the first time in two years—despite living there! She discusses the joy of seeing how …
Continue Reading about Open & Awkward: Episode 24 – BEACH PLEASE
You know how kids just can't help themselves when they get on an elevator?They want to push allllllll the buttons.So do your customers! Make it easy to push YOUR buttons by, well, having buttons!Make your main email calls to action buttons and you'll get more action. …
Continue Reading about 30 Days To Amp Your Availability Day 19: Use Buttons
Do you know what your email looks like on an iPhone? How about in dark mode? Is it a mess in Outlook?(Probably.)Your customers can only order off your emails if they can READ your emails.That's why we use Litmus to render test every client's email template every time we make a change.Need help? Give …
Continue Reading about 30 Days To Amp Your Availability Day 18: Render test Your Template
The fastest way to supercharge your emails? Have someone fix your template & your domain records.We handle ongoing email marketing and availability email setup for places like Bailey Nursery, Magnolia Gardens, Peace Tree Farms and more.But we ALSO have a one-and-done package for checking out …
Continue Reading about 30 Days To Amp Your Availability Day 17: Get Help!
Why. . . won't. . . this. . . link. . . open?!?I get so frustrated when I open emails with pictures that aren't linked.And so do your customers!When creating A+ Availability emails, make sure you link the pictures to the product's page on the website (if possible). If that's not possible, at LEAST …
Continue Reading about 30 Days To Amp Your Availability Day 16: Link your pictures!
Is it time to talk SMS? YES!95% of SMS messages are opened within 5 minutes. Why not send it via text message? …
Continue Reading about 30 Days To Amp Your Availability Day 15: Send by SMS!
Open & Awkward: Shop Talk with Katie & Amanda Episode 23- AMANDA GOES SHOPPING There’s more than one way to skin a cat. What’s this podcast about? Amanda goes shopping (which she RARELY does), and it literally changes her life. They discuss fun ways small businesses can set …
Continue Reading about Open & Awkward: Episode 23 – AMANDA GOES SHOPPING
"Ok, here are the picture frames. I'm painting you a 9x12, so look for one that will fit it. I'm going to look at the paper." I went to visit my friend Brie. (Brie the Plant Lady!) After a super duper hot stroll around J.C. Raulston Arboretum in Raleigh, we were headed to Wegmans to pick up …
