The Garden Of Words
Web marketing for Horticulture by Horticulturists
Open & Awkward: Shop Talk with Katie & Amanda Episode 30- A Banger Get Off my Lawn What’s this podcast about? Get ready for a lively episode as Amanda spills the tea on her latest email marketing adventure—spoiler alert: no one opened it! Katie, the email marketing queen, …
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I love a website that opens with the phrase, "Why did the clam strip?" (I'll give you a link to find out at the bottom.) Here's some more from that website: "For 5 years, we have always said that when we reach 11,109 requests for Fried Whole Belly Clams, we would start …
Open & Awkward: Shop Talk with Katie & Amanda Episode 29- SHENANIGAN-ABLE Everyone Needs a Couch What’s this podcast about? In this episode, Katie visits her friend and fellow horticulturist, Brie Arthur, in Raleigh, NC, where they stop by an art store—much to …
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Open & Awkward: Shop Talk with Katie & Amanda Episode 28- Wet Bulb Temperature You Must be Really Fun at Parties What’s this podcast about? Katie shares her Room Portrait Club painting, and Amanda declares that Katie’s art is getting even better! They discuss the …
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Open & Awkward: Shop Talk with Katie & Amanda Episode 27- KITTED OUT What you allow will continue What’s this podcast about? In this episode, Katie and Amanda open up about their battle scars from some truly awful jobs—think PTSD, but with a side of trauma. Katie is …
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Open & Awkward: Shop Talk with Katie & Amanda Episode 26- BUSINESS INCUBATOR You don’t have to be everything to everyone What’s this podcast about? Katie and Amanda are both enjoying “false fall” which is happening in both their states. Amanda discusses being unexpectedly …
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Open & Awkward: Shop Talk with Katie & Amanda Episode 25- STICKY Don’t make your muse pay your mortgage What’s this podcast about? Amanda opens up about a potential diagnosis and her lack of anxiety about it. Katie gives a shout-out to Amy Stewart's latest book, The Tree …
"What goes with THIS?" "What goes with THAT?" "Do THESE go together?" Grower customers get those questions from THEIR customers at the garden center. So help them answer! Help them sell more! When you send your availability, send a "shopping list" to your customers! …
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Everyday tasks can become sooooooooooooo mundane. Who actually likes checking their email? NOBODY! But email marketing (aka sending an Availability + content email) can give your customers a little lift beyond transmitting info. The next time you put together your Avail email, try something …
Continue Reading about 30 Days To Amp Your Availability Day 21 or is it 22?: Have fun!
Pass or SMASH?Which content do your customers look forward to and which could they do without?You can tell by looking at the click maps of your emails. Your email service provider should have reporting that tells you which content got the most clicks and what nobody was interested in.Now, content up …
Continue Reading about 30 Days To Amp Your Availability Day 20: Drop What’s Not Doing Well
