"Ok, here are the picture frames. I'm painting you a 9x12, so look for one that will fit it. I'm going to look at the paper." I went to visit my friend Brie. (Brie the Plant Lady!) After a super duper hot stroll around J.C. Raulston Arboretum in Raleigh, we were headed to Wegmans to pick up …
Open & Awkward: Episode 22 – DIRTY LAUNDRY
Open & Awkward: Shop Talk with Katie & Amanda Episode 22 - DIRTY LAUNDRY So you wanna write a book? What’s this podcast about? Amanda has an awkward encounter with the OTHER Garden Center in town, sparking a discussion about handling communication with people who have …
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Open & Awkward: Episode 21 – BUSINESS BESTIE
Open & Awkward: Shop Talk with Katie & Amanda Episode 21- BUSINESS BESTIE All Roads Lead to Marketing What’s this podcast about? Katie and Amanda discuss how it's never a good idea to make people feel dumb. Amanda also shares her secrets for keeping audiences engaged …
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Open & Awkward: Episode 20 – Money Follows Pain
Open & Awkward: Shop Talk with Katie & Amanda Episode 20- Money Follows Pain Chew on the Left Side of Your Mouth What’s this podcast about? Katie has a surprise road trip from Columbus, OH to Wilmington, NC! They discuss how you CAN learn to chew on the left side of your …
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30 Days To Amp Your Availability Day 14: Show Your Roots
SHOW YOUR ROOTS! Say what? Well, if you're selling liners, people want to see the roots. When you send availability emails, make sure the pics represent the product. Pop that plug out of the tray. Get a beauty shot of the beautyberry the way it will look when it arrives at its …
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30 Days To Amp Your Availability Day 13: Create a Call List
Who wants what?When you send an availability email (or any email) through an email service provider like MailChimp or Constant Contact, you can see who clicked what.Use that data to create call list for your sales team to follow up. …
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30 Days To Amp Your Availability Day 12: Designate a company photo phone
Tired of chasing down photos? Get a recent-ish model iPhone or Android or both and designate them as the "company photo phones."That way all of your pics won't be stuck on the phone of that employee that left last year.This is a great tip for anyone running a green industry business. Why not a …
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30 Days To Amp Your Availability Day 11: Send from a person
Want more people to open your availability emails? Send from a person. Katie at XYZ NurseryHeather at ABC GrowersWendy at QRS FarmsPeople buy from people! They also open communications from people. Try it and see what happens. …
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30 Days To Amp Your Availability Day 10: Upload videos to YouTube
How can you embed videos in your Availability+ emails? Throw them onto YouTube.In order to embed a video on a website or in an email, it has to live somewhere. That somewhere might as well be on YouTube: …
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