The Garden Of Words
Web marketing for Horticulture by Horticulturists
We can't wait to hear your answers to this one! What was your favorite memory as a kid?🌸Jenny here: I grew up in the late 60s/early 70s (yep, I'm old), and every Saturday morning my sister and a few neighborhood friends and I would pack sack lunches and go exploring in the woods around our …
Continue Reading about What was your favorite memory as a kid?
Do you have your social media accounts posted on your website and in your emails and newsletters? It's a great way to grow your audience! Let's say someone signs up for your emails; that's wonderful. But then they see you're on, say, Instagram, and they think, "Oh, I'll follow them there, that'll be …
Oh, we couldn't begin to count the times we tried something and it didn't work. Or at least, it didn't work the way we thought it would. Guess what? It didn't kill us. 🌟And our clients didn't kill us. We quickly regrouped, figured out another way, came up with a different idea, implemented it, and …
We can't do without our Claire! While we're all pretty good writers, we depend upon Claire's ninja skill of proofreading before the copy gets drafted and sent out the door. 🌺Claire recommends proofing first with your eyes, then reading the copy out loud — it's amazing what will jump out at you …
There are lots of email marketing platforms to choose from, and while we will work with any one our clients already have up and running, Mailchimp and Klaviyo are our preferred programs. Here's why:🌟Mailchimp: It's great for smaller monthly or bi-monthly newsletters, has free options to get …
Continue Reading about Preferred email marketing platforms to choose from!
Can we get an amen on this quote? We've steadily grown our teammates over the years here at GOW and we've learned a thing or two as a result.💜Two (or 6) heads are better than one. Mind melds are vital. Everyone's voice is important. At the end of the day, usually one person is …
Continue Reading about Two (or 6) heads are better than one!
This week's #TeamTip comes from Heather, our email marketing department manager! Heather encourages us to embrace trends in your work — while you don't need to jump on every single bandwagon, selectively participating in some trends tells your audience you're plugged in and connected, and that you …
Whether you're your own boss, have teammates, clients, customers, or subcontractors, it's the same. YOU are your own boss and YOU get to decide what is okay and not okay. (We're gonna talk more, but read Katie's blog "You're the Boss of You" through link in bio!)🌟Yes, you may have a boss, but …
If you're in charge of social media for your company, or you do your own social media, it can be a challenge to plan out your content, can't it? And if you have more than one person involved in that planning, you both need to be on the same page so there's a clear strategy and no overlapping of …
Well, we're always in support of a good party around here, and coincidentally love that Mardi Gras aligns with our brand colors so well. Fat Tuesday is apparently about all manner of excess and merrymaking - using up all of the "fats" in the kitchen in anticipation of upcoming weeks of fasting and …
Continue Reading about Did you know that Mardi Gras means “Fat Tuesday?”
