When you go out to eat, you place an order for your food and then. . . you get what you want! Ideally, that is. It's no different when working with a marketing company, or with your team members. When you say, "Ok, I'm placing my order," it sounds oddly formal, but it also signals to …
“I Don’t Need SEO”… And Other Lies You Tell Yourself
In the olden days before the internet was bigger than prime time TV, if you wanted to advertise your shiny new business you would put an ad in a magazine or slap your face on a billboard on the side of a highway. But times change and so does business. In our high-tech modern age, businesses set up …
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GETTING THE MOST BANG FOR YOUR BUCK: REPURPOSING CONTENT
You know how content providers (that’s you) get stuck? They try to reinvent the wheel every time they sit down to create content, and wind up exhausted and burned out. Look, you want to get regular, valuable content out there to your followers, but that doesn’t mean that Every. Single. Piece. Has to …
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Last Year Is Old News: Important Website Updates for 2022
Is your website ready to power your business through the new year? You may be thinking “If it was ready in December, it's ready in March” but the truth is, if it has been a few months since you’ve thoroughly reviewed your site, then it’s time for some website spring cleaning! Here’s your website …
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UNDERSTANDING INSTAGRAM ANALYTICS
If you’re on Instagram and aren’t getting the results you want, one of the first things you want to do is dive into your analytics. Now, we get it—that sounds a bit technical and daunting. We’re garden communicators, not analysts, right? But Instagram makes this fairly easy, and while there are a …
Engine Failure
It was lap 180 of 200 in the 1987 Indianapolis 500 Mile Race and Mario Andretti, who had led 170 of the first 177 laps, heard his engine backfire so bad he said "the sound almost blew my brains out." Nobody else was on the lead lap with him. He would have won the race, had he …
About Katie
How did I get here? Either you found me while searching, saw my link in an article or someone told you I could help you, right? That’s how a lot of people end up here. It has been a long and winding road for me, too! I opened up The Garden of Words in December 2007 as a freelance writer with a …
