In the November 2019 edition of Green Profit, agency-owner Katie Elzer-Peters addresses the elephant that is in the corner of every room when she meets a client for the first time: fear of getting “agencied.” Every business owner at one time or another has been approached by a huge, shiny marketing agency that promises them the moon if they sign their name on the line. This contract usually involves a monthly fee and an early termination fee… and sometimes a percentage of revenue made from sales – among other more inconspicuous fees. In this article, Katie puts her experience with smooth-talking agencies to work to show you what to look for in a good agency, and what to avoid.
In this article, you will learn:
- What to look for in an agency
- Questions to ask during a discovery call
- How to flameproof your marketing program