There are two numbers I didn't spend much time thinking about until I starter working on my pricing. Those two numbers are: The minimum amount of money a new client can spend with me, andThe maximum amount of money a new client can spend with me. But shouldn't we take any amount of money …
Brought To You By
The Most Exciting Two Minutes in Sports happens every year on the first Saturday in May. I went to watch the ponies run at Churchill Downs when I was 14 or 15, the trip a birthday gift from my parents to their horse-crazy daughter. Because I was underage, my dad only let me eat …
The Chattajack
It's really 32. The year I did it we had the "Hell Fog." That's what happens when the water is maybe 60 or 70 degrees and the air is more like 30 degrees. One year it was kind of warm and there was no current on the river because that's what happens when the good people of Chattanooga don't need …
The Ad Blocker & Modern Marketing
I've been legitimately obsessed with Seth Godin's Akimbo podcast. Seth is the real deal. He has been around forever. Written tons of books. Created and sold companies. He is amazingly perceptive about culture, media, and marketing, and he's capitalized on it. He is also amazingly …
What if you do?
What if you don't? I focus a lot on the "What if you do?" If you do XXX, then YYY will happen. It's REALLY easy to let my thoughts go to the negative when I think of "well what if I do this?" If I raise my prices, my clients will fire me. If I pitch myself or …
People Like Us
Sunday I went for a run, and because I was by myself I got to listen to podcasts. Until October I NEVER listened to podcasts. I don't even know what happened to me. I must have gotten tired of my running playlist. I started listening to Seth Godin's new Akimbo podcast, and my favorite …
Pound The Alarm
Well, I never exactly know when I'm going to have something I feel the need to share with you rightthisverysecond and right now is the very second I need to share. I've talked to a lot of you about my supercalifragilisticexpalidocious business coach. She helped me go from shy, …
I DID IT!
I FINISHED MY HALF MARATHON! And it was not as terrible as I had expected. WOOT! I thought of you while I was running because I was like, "I do NOT want to have to tell my colleagues that I quit at mile 10.5, but I really wanted to go eat pralines at the candy shop instead of finishing. For …
It’s All In Your Head
I'm getting ready to run a half marathon in New Orleans this weekend. (WHY DO I PERSIST IN TELLING YOU THAT I'M ABOUT TO DO SOMETHING THAT COULD GO COLOSSALLY WRONG before I do it?) I've run two other half marathons which means: a) I know that, save breaking a bone mid-run, I …
I Quit
I QUIT! Sometimes you just have to quit something. Give it the heave ho. Say uncle. Cut your losses. Ignore sunk costs. Move on. Today I'm quitting my website. Specifically my Garden of Words website. It was only 2 years old but it DID. NOT. WORK. the way I needed it to. "Oh …
