Creating the BEST Branded Digital Content of Your Life – A Traveling Workshop
Transform and revolutionize your brand’s digital presence in this traveling workshop.
You will learn insights, best practices, and editing secrets for immediate implementation from the industry’s leading content creators. We will analyze real-world examples before heading out into the field to dive into hands-on content creation at Groovy Plants Ranch – a local garden center acing the content creation game.
Saturday, July 13 • 8:00 AM – 5:00 PM Eastern Time (US & Canada)
Marketing for Growers
Think beyond weekly availability lists and send engaging emails that motivate buyers. Learn how to improve your average buying frequency, increase AOV, and shrink the time between orders with a robust and routine email marketing program.
Sunday, July 14 • 11:00 AM – 12:00 PM Eastern Time (US & Canada)
Live Inventory for Growers: A Panel Discussion
Hear from your peers – real, live growers – that offer live inventory for wholesale customers. Following last year’s discussion about what technology it takes to offer live inventory, we’ll chat with growers that do this and learn the details you’ll need to discuss, ways that offering live inventory will change your processes, and opportunities it opens up for marketing and sales.
Sunday, July 14 • 1:00 PM – 2:00 PM Eastern Time (US & Canada)
Planning & Managing Tech Jumps
It’s time for a new POS system. You need to update your website. It’s time to replace the ERP. How do you intelligently choose new tech systems that work together and avoid shelling out serious cash only to find you didn’t get what you were expecting?
Monday, July 15 • 9:30 AM – 10:30 AM Eastern Time (US & Canada)
Plant Marketplaces: Should Your Business Join One?
General retail marketplaces such as Etsy, Ebay, and Amazon have been around for years. Newer plant-focused marketplaces such as ShrubHub, Ship My Plants, and LandscapeHub are relatively new-ish to the industry and get lots of attention. Is joining a marketplace a good idea for your busisness?
Monday, July 15 • 2:45 PM – 3:45 PM Eastern Time (US & Canada)
