Sell, Inspire, Grow
How does email marketing help grow your business?
If you asked me what I love doing the MOST, when it comes to business, it would be email marketing. That’s because email marketing remains the best dollar for dollar investment.
Here’s why email is great!
- Permission based – your list wants to hear from you!
- Seamlessly integrates with ecommerce websites
- Helps you establish yourself as an expert in your field
- High ROI (Return on Investment)
- Encourages you to create content you can repurpose in other ways
- Keeps you in touch with clients and potential clients
Do these email worries sound familiar?
I don’t think I have enough email addresses collected to really make an impact.
Helping even one person is a great start. Don’t delay reaching out to people and creating an archive of your efforts for people to find. I can help you build your email lists and give you the tools to continue to grow it.
I don’t want to ‘bother’ my customers. What if it seems like too much?
Permission marketing resolves these concerns. By first sending a valuable email to customers with a clear call to action to sign up to your list, you give the power to your customers to decide if they can or can’t see the value! I can help segment and target your customer list to ensure you’re marketing to each customer properly based on previous sales and engagement.
I understand email marketing is important, but I just don’t have the time.
Honestly, you don’t have time NOT to engage. Email marketing remains the best, most effective dollar for dollar investment you can make in your business. I have created three tiers of management, along with plenty of ala carte services to choose from that will meet your time and budget.
Don’t know where to start? Let’s Chat!
Learning the Lingo
A Newsletter (sent via email) provides your clients & customers content (industry news, blogs, company info) to solidify your place as an expert and trusted brand. It keeps you top of mind for when they need you.
A Promotional Email Campaign is a direct-sales tactic leveraging current relationships to entice your customers with sales or promotions sent directly to their inbox!
We started working with Katie and her team at Garden of Words in spring 2021, and they started running our email program over the summer. It is beyond wonderful having a talented team running (and coding) our emails, which are a vital driver of revenue for Bluestone. Katie has expanded our email schedule, is constantly testing and monitoring which emails are the most successful and dives deeper into the metrics of the program than we ever had time for. Every single person we have dealt with at GOW is a joy to work with.
Sarah Boonstra, Bluestone Perennials
Email Marketing Services
- Email planning and consulting. What type of email should you send, when?
- Email creation. Building emails from the bottom, up, including graphics, writing, linking, and more.
- Promotional email calendar development and maintenance.
- Email service setup. We specialize in MailChimp and Klaviyo and will configure your account so you can take advantage of all of the services and features the programs offer.
- Results reporting. Measure & improve!
- List building. You CAN start from zero and quickly build a list of interested readers or shoppers!
- Integrating with existing marketing campaigns. No marketing happens in a vacuum. We’ll help your email program mesh with the rest of your initiatives.
How Much Does Email Marketing Cost?
Quick answer: I have a pretty good handle on how much time it takes to do specific tasks. If you shoot me an email and tell me what you need I can give you a pretty accurate ballpark on the price.
Comprehensive Email Marketing services usually run between $950.00 and $4,000.00 per month. 90% of the Email Marketing services we provide fall into these price ranges. (If you’d like more information about a website, sometimes it is easier to talk on the phone. Schedule a free 15 minute discovery call here.)
Last Mile Email Service: If you like to write your own newsletter and gather pictures but can’t get it across the finish line and out the door, we can help you! It’s called “Last Mile Email Service” and generally costs about $300/month for a monthly newsletter. You provide the content and we do the rest. Your friendly GOW account rep will remind you about deadlines to get us your content and send you newsletter tests to approve before we schedule. Interested? Send us an email: katie@thegardenofwords.com.
Email Add-On Services
List Cleaning
($3500 minimum)
Is your list is large and unruly? Are you getting abuse reports from your email provider or did they suspend services? I can help!
Custom Reporting
($1750 minimum)
Need a deep dive into your email program performance? We can ensure your analytics are properly configured, set up reporting, and teach you how to interpret the results.
SAAS Purchasing integrations
($1000-$2000)
Have a POS you need to connect to your email? What about an online or event ticket system? Doing Zoom webinars? Let us help connect your Software-as-a-Service (SAAS) for efficiency and performance.
Email Strategy
($1500-$3000)
Planning makes a big difference! Measure twice and cut once to get the most out of your efforts. This price reflects planning for between 6-12 months of emails with detailed editorial calendars.
Know what you want? Confused, but think I can help?
Schedule a Free 15 Minute Discovery Call
