How did I get here?
Either you found me while searching, saw my link in an article or someone told you I could help you, right?
That’s how a lot of people end up here.
How did I get here? A copywriter specializing in plants and paddleboarding, dabbling in coffee cake and organic pet food, ghost editing books about how to grow pot hydroponically, and producer of shiny and colorful five-fold brochures. After all, I was supposed to run botanical gardens. Well. Life happens.
Instead of teaching people in person how to plant a butterfly garden, I write about it. Instead of writing newsletters for one garden or museum, I code emails to sell paddle-boards or bikinis or coffee cake.
I learned one of my most valuable marketing tools from studying the construction and promotion of the biggest boyband on the planet. (It works. Want to know what it is? Drop me a line.)