What words need to do is get people to take action. Smile, click, “like,” “share,” buy, cry, go, be.
I used words to grow a website from a medium-sized blog to one of the biggest industry voices, moving it from a low five-figure yearly income to a six-figure income.
I write words that make people pick up the phone and say: “Help me promote my event.” “I want to partner with you to restore this historic greenhouse.” “How many apple trees should I buy? I know I need at least two.” “My daughter wants a new race board. Can you help me pick one out?” “I need to book six bicycles and two paddleboards for my family vacation.” “I want to make my mother a fairy garden for her birthday.”
My favorite? “I never open email newsletters, but I always open yours.”
Words from The Garden of Words, LLC convert—into sales, readers, leads, and social shares.