Bringing in B2B Business
When thoughtfully executed, email marketing for B2B businesses can have a big impact on the bottom line.
Marketing – E-Commerce
Client
Clesen Wholesale Nursery
Project Details
Clesen Wholesale is a wholesale grower in the Chicago region that wanted to focus on serving their loyal customer base. We built their email program from scratch in MailChimp, creating a weekly newsletter format to engage and inspire their customers. Their weekly email campaigns promote crops that are looking great and ready to use and sell, as well as provide info for pre-order discounts, looking ahead to future seasons, and showcasing customer landscape installations. One way we separated Clesen’s emails from other B2B newsletters was to highlight trends and provide tips and ideas for increasing sales.
Specifications
Platform: MailChimp
Frequency: Once a week
Flows: None
Segmenting: Yes
E-Commerce: Yes
Stats:
Open Rate: 48.49% (industry average: 23.31%)
Click Rate: 5.33% (industry average: 2.94%)
