While Katie Elzer-Peters is an extraordinary editor and CEO of The Garden of Words, she started out as a horticulturalist and writer. Her love of the written word continues today, and she still enjoys crafting inspiring feature articles, business how-to articles, case studies, trend reports, business profiles, and general plant-interest articles for various publications.
Katie loves to study what other businesses do, and being an avid traveler, is constantly observing, taking notes, and snapping pics—many of these ideas are implemented for her clients, while others end up being inspiration for magazine and web articles.
One of Katie’s most favorite things to do is to interview plant breeders, marketers, and companies for her monthly “Behind the Variety” column for Green Profit magazine. In this column, Katie delves into hot new plant varieties, telling the inside story about how that plant made it to market. Inside scoop: Katie particularly loves talking with breeders, whom she finds to be “fantastically nerdy.”