From Catalog to Email
We help translate the much-loved Bluestone catalog into B2C garden industry email marketing that converts into sales.
Marketing
E-Commerce
Client
Bluestone Perennials Nursery
Project Details
Bluestone Perennials came to us with an already existing email marking program asking us to take it to the next level. We created an email marketing program sending three to five campaigns a week with a focus on segmenting their audience and following shopping trends closely. Within our first ten months working with them, the program outperformed the previous years by every metric – without losing their midwestern charm.
Specifications
Platform: Listrak
Frequency: Three to five times a week
Segmentation: Yes
Flows: Welcome Flow
Integrated with Website : Welcome flow, cart abandonment, and browse abandonment
