Photo Botanic Social Media
KATIE ELZER-PETERS / MARKETING
PhotoBotanic: Garden Library of Saxon Holt
Garden Photographer Saxon Holt was looking to extend the reach of his PhotoBotanic brand and create a “meme” or “theme” for instructional social media posts that were instantly recognizable and easy to share. We worked with Saxon to develop a template for the “Tip of the Week.” This template is actually built using the free software program Canva. We created the various elements-transparent PNGs, developed the style for the transparent boxes, and selected fonts so that either Saxon or Katie can easily make the graphics from week to week. We then share on Instagram, Facebook, Twitter, and Pinterest.
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