How did I get here?
Either you found me while searching, saw my link in an article or someone told you I could help you, right?
That’s how a lot of people end up here.
How did I get here? How did I turn into a copywriter specializing in plants but now builds websites? An artist and cyclist that completely nerds out over email marketing? A freelancer turned marketing agency that grows clients’ businesses exponentially? After all, I was supposed to run botanical gardens. Well. Life happens.
Instead of teaching people in person how to plant a butterfly garden, I help the experts build beautiful websites so they can teach people. Instead of writing newsletters for one garden or museum, I build email marketing campaigns that generate millions of dollars in revenue. (Or thousands, depending on who you are and what you need.)
I learned one of my most valuable marketing tools from studying the construction and promotion of the biggest boyband on the planet. (It works. Want to know what it is? Drop me a line.)
The Boring Boilerplate
Prior to starting The Garden of Words, I worked in museums, botanical gardens, public radio stations, the mall, a family-owned steakhouse, and a shirt factory. I’m a terrible waitress, but a good busgirl. I write great email pitches and make large, organizational spreadsheets, but I don’t do accounting. Before my “office job years,” I studied horticulture, public administration, curatorial techniques, fundraising, marketing, and chemistry.
My current and former clients include: The Square Foot Gardening Foundation, Nature Hills, Easy to Grow Bulbs, Tesselaar, Monrovia, Quarto Publishing, Cool Springs Press (an imprint of Quarto Publishing), Quarto Global Book Development, QUID Publishing, Saxon Holt, Burpee, Stark Bro’s, UpShoot Hort, Jobe’s Organics, Ball Publishing, Outer Banks Media, The Association of Professional Landscape Designers, Succulent Gardens, Robin Stockwell, NC Press Release.org, and more.
University of Delaware – The Longwood Graduate Program
Master of Science, Public Horticulture
Bachelor of Science, Public Horticulture
(I did not nominate myself, but I am honored to receive the award.)
Former full-time employers include:
Queensboro Shirt Company
Assistant Director – Head of Gardens
The King’s Garden at Fort Ticonderoga
WBAA, Public Radio from Purdue University
West Lafayette, IN
- Smithsonian Institution, Horticulture Services Division: Washington, DC
- Marie Selby Botanical Garden: Sarasota, FL
- Washington Park Arboretum: Seattle, WA
- Winterthur Museum, Garden and Library: Greenville, DE
- Scott Arboretum at Swarthmore College: Swarthmore, PA
- Indianapolis Zoo: Indianapolis, IN
- Longwood Gardens: Kennett Square, PA
- The Children’s Museum of Indianapolis: Indianapolis, IN