We know each other by our lines. Monday an industry magazine writer interviewed me about my thoughts on branding. What is a brand? How do you brand? Why is a brand important? Why is branding important? (Spoiler alert: a brand is defined by lines.) Tuesday night — after the hurricane, which ... continue reading...

Back to Facebook. The first thing I saw was a screen capture of a Garmin readout from my running friend Russ. He was running about a 15 minute mile. (For context, that would not be considered "fast." Which is the point, here.) He captioned it, "Forward is a pace."  *mic drop Print that ... continue reading...

If only clicking a checkbox were enough to prove I'm human. #deepthoughtsbycaptcha. My team and I have been helping a lot of clients hire and train staff lately. And, well, we want humans on our staff and on our clients' staff. We build well-oiled machines, but we want humans to ... continue reading...

So it wasn't a liability thing. It wasn't a "The instructors don't want to do it" thing. It was a "We didn't ask" thing. (That is the SHORT version of an ongoing conversation we've been having about this situation.) If you don't ask, you don't get. This is literally my ... continue reading...

(I think the only person not experiencing an entire life upheaval is probably one living on a no-contact island in the middle of the Pacific Ocean.) I'm not even gonna pretend that anything's normal or use "new normal." Nothing's normal.  What Now? If you're ... continue reading...