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October 12, 2020 By Katie Elzer-Peters

My Favorite Four Words to Say

Why I like saying "send me the bill." It allows me to set a boundary. "Send me the bill. This is a business transaction. You do the work. I pay you for it. I'm delighted at what I'm getting. You're happy to do it it because you're getting paid." This is important when you work with a lot of ... continue reading...

Filed Under: NEWSLETTER

September 23, 2020 By Katie Elzer-Peters

The Day After

The next morning I went to the beach. On a Tuesday. I went swimming. I walked. I made a little picture. (Not the one below, but one like it.) I had a responsibility to hard reset myself. Because, if I didn't, as I mentioned in my previous newsletter, I would be a grouch to my team (bad ... continue reading...

Filed Under: NEWSLETTER

September 1, 2020 By Katie Elzer-Peters

The Red Phone Service

I'm the 911 Operator for my clients. Basically, if one of them has an emergency, ultimately, the buck stops with me. If they need help when everyone else is off, I'm the helper. It's my job to own the problems. It's my job, sometimes, to step in and say, "I will fix this and I will ... continue reading...

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August 10, 2020 By Katie Elzer-Peters

Inside the Line

We know each other by our lines. Monday an industry magazine writer interviewed me about my thoughts on branding. What is a brand? How do you brand? Why is a brand important? Why is branding important? (Spoiler alert: a brand is defined by lines.) Tuesday night — after the hurricane, which ... continue reading...

Filed Under: NEWSLETTER

July 23, 2020 By Katie Elzer-Peters

The Reset I Didn’t See Coming

Back to Facebook. The first thing I saw was a screen capture of a Garmin readout from my running friend Russ. He was running about a 15 minute mile. (For context, that would not be considered "fast." Which is the point, here.) He captioned it, "Forward is a pace."  *mic drop Print that ... continue reading...

Filed Under: NEWSLETTER

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