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February 21, 2021 By Katie Elzer-Peters

I’ll Stop the World and Melt with You

And you know what's happening in Austin right now, yes? They've had better weeks, for sure. And they're some of the fortunate ones. So, what happened when a third of my staff were out? And not just out, but in actual danger? I stopped. Before I did anything. I stopped. Mallary and ... continue reading...

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February 8, 2021 By Katie Elzer-Peters

Good Grief

"Ok, good. I thought something was wrong with Joe." (Joe is my dear husband.) This was, maybe, five years ago? I went through it again about 15 months ago. I had already been through it in a BIG BIG, life-changing way 13 years ago when I switched from managing botanical gardens to the type of ... continue reading...

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January 21, 2021 By Katie Elzer-Peters

Best If Used By …

You clean out the actual fridge for a lot of different reasons. I'm thinking this whole "cleaning out the refrigerator" metaphor is really useful. In business terms. I have to treat my business like a refrigerator. For the most part, cleaning out the actual refrigerator is not an emotional ... continue reading...

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November 25, 2020 By Katie Elzer-Peters

Kind of a Big Deal

The cause of my angst? I was running the 5K Turkey Trot the next day. You know, the Thanksgiving running race that many people run DRESSED UP AS TURKEYS. Definitely something to be suuuuuuuuuuper nervous about. The thing is, I had never RUN a race before. And I had decided to RUN, not walk ... continue reading...

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November 2, 2020 By Katie Elzer-Peters

How’d You Guess?

What I found is that the accuracy of a prediction (from a poll) depends entirely on your data sources, your methodology, your procedure, your experience, and your analysis. Why were many 2016 general election polls off by wide margins? Their experience and their methodology had not caught up with ... continue reading...

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