Behind the Variety for Green Profit

Katie Elzer-Peters / / Articles

Client

Green Profit magazine

Project Details

One of my favorite projects is my monthly "Behind the Variety" column for Green Profit magazine. Green Profit is one of the leading green industry publications serving independent garden centers and the businesses connected to them. Each month I interview the plant breeders, marketers, and companies behind the hottest new plant varities and tell the inside story of how the plant made it to market. I absolutely *adore* talking to the breeders. They are fantastically nerdy.

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